Learning The “Secrets” of
Online Identity Management
The internet is a very important platform for human beings the world over. Since its discovery, it has become the platform where most of the activities of human beings are undertaken. There are those who use it for advertisement. There are those who build brands using online presence. Then there are others who use the internet as a platform to build brand names that are actually personal names. Creating of a brand from your own name starts with creating an online profile.
It is easy to create an online identity. Management of the profile is however not as easy. This is because from most search engines, when your name is searched, everything about you is revealed. In some cases, you might not want some aspects of your life to be revealed when searched on a search engine. This is where the problem arises. You want to hide some parts of your life online. How can you achieve this?
Search engine optimization is important when it comes to online identity management. The good thing about search engines is that you can be able to optimize what appears when a certain name is searched. This can enable you to dictate what appears if your name is searched. In the business world, SEO is used to ensure that you get a competitive advantage over your competitors. This is when it comes to selling products online that are also sold by competitors.
One good example of a case of online identity management issues is the case of Michael Bullard Jr. He was involved in legal cases in court. Most information about him and his life was revealed due to the court case. His images were not spared either. The main issue arises when it comes to using search engines to search the person. When searched, information about his court cases and outcomes is revealed predominantly. Part of the information are photographs of the person while in custody.
The situation of Michael Bullard leads to serious issues when it comes to online identity management. Can Michael dictate what appears when his name is searched? Can he determine what aspects to appear and what not to appear? Well, there are solutions to people such as Mike Bullard Jr. This is through optimization of what appears online. Using optimization, you actually prioritize specific information to be viewed when your name is searched.
Due to the increased traffic on the internet, it is important for people to check what appears when their names are searched. Having established that, you can then ensure that online identity management enables you to only portray aspects of your life that you would want to be viewed by those who search your name on any search engine. This way, you can build your brand online using your name that has already gained popularity and use the brand for different ventures.
Cited reference: look what i found
Categories: Advertising & Marketing